In his latest book; “How Customers Think: Essential Insights Into the Mind of the Market,” Harvard Professor Gerald Zaltman essentially proves that humans are not as logical as we think they are and that their buying decisions are predominantly based on emotion.
Interestingly, this notion is not completely new, as a Nobel Prize in Economic Sciences was awarded to Daniel Kahneman in 2002 already for his research that demonstrated that human decisions are not governed by logical thought, but by fixed psychological principles.
This begs the question: “If we know that we need to appeal to people’s emotions to sell to them, why are we not closing enough deals?” At Seeds of Inspiration, we believe the answer to that is quite simple: Simply because most sales training does not teach behavioural psychology.
Founded within our world-renowned Four-Colour Temperament Model©, our True Art of Selling workshop will teach your sales people how to recognise each of the four basic personality types, what triggers and drives each, and what kind of information each needs to help them make a purchasing decision.
The true power of this course lies in its simplicity and practicality. Your sales people will walk away with this course, equipped with life-altering new knowledge and skills that they will grasp instantly and be able to implement, straight away. Guaranteed.