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In the 1940s a psychologist by the name of Dr. William Moulton Marston, also known for creating the comic strip Wonder Woman, send questionnaires to 5 000 people. He asked them, “what did they live for?”.

In the 1940s a psychologist by the name of Dr. William Moulton Marston, also known for creating the comic strip Wonder Woman, send questionnaires to 5 000 people. He asked them, “what did they live for?”.